The potential uses for a Business Blog are wide ranging and cover both external blogging as well as internal. The principles in both cases are the same and rely on a clear focus
External

Positioning you as an Expert
Niche Branding
Educational Marketing
Building a Network
Enhancing Reputation and Credibility
Controlling your Niche
Broadcasting News and Information
Developing a public face for the business
Broadcasting […]

Q. What is it?
A. The e-norwich.co.uk Business Directory is a detailed and categorised list of businesses. It also offers a search function so any visitor may enter keywords to find the goods and services desired.
Q. How will it help my business?
A. Many visitors view these pages each month, so a listing in the Directory is […]

Use an eCommerce Shopping cart as a catalog, rather than to close a sale.
Taking a Holiday Business with a catalog as an enticer as an example.
I advise that for maximum exposure you should have a number of products with specific names - like “Fiji self catering villa”, and “Majorca apartment”.  The trick is to call your […]

Register on the e-norwich blog and receive a weekly tip about ecommerce. Our staff are world class, and have worked for a variety of FTSE 100 companies during the last 18 years. These tips are very specific and are sent to registered members. They may appear on the blog, but much later than we send them to […]

Do you know how many pages you must have in your sales letter? There must be only ONE continuous page, No Page 2, or [continue on next page] whatsoever. The reason for this is simple: you want to get your prospects to read your sales letter from top to bottom, keep their focus on your […]

Years ago, when I first heard the phrase ‘Long Tail Marketing’ I did a double take and wondered what the heck the phrase was referring to? Little did I know then how important a factor it would play in the overall success of my online websites.
I first heard of Long Tail Marketing from Chris Knight […]

An ecommerce web site is a business and just like any other business you have to please your customers or lose their custom.
This article details four aspects that you will find in every successful ecommerce web site.
Ecommerce or electronic commerce is easily defined as, operating a business and obtaining new customers, using the internet.
There are […]

Local businessman and computer expert Dave Page, who runs Hybrid Computers, is warning home computer users in the Aylesbury area to beware that they are leaving themselves open to identity theft, spying and viruses from unscrupulous broadband hackers.Typical home surfers shop and bank online; they use popular auction sites such as eBay and are likely […]

The Internet marketing gurus have pronounced the traditional sales letter dead, buried it, held a wake and crowned its successor. The new generation of sales letter is long and detailed and contains personal anecdotes. For the potential customer this is good: they can learn what a program is about without submitting their email address to […]

If you sell anything online that a stereotypical woman would buy then chances are that seventy percent of your customers are either women or influenced by a woman. Women dominate shopping malls and retail outlets and the rate of woman becoming comfortable buying products online is growing. Most woman use the internet to find information […]