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Archive for the 'Strategies' Category

E-commerce RSS

Thursday, March 22nd, 2007

Is this the next big application for RSS? Blogosphere in 2005; mainstream media and enterprise (emerging) in 2006; ecommerce RSS for 2007?
Most of the biggest ecommerce sites have launched or are about to launch their first RSS feeds. All are starting to consider the various ways they can leverage their marketing spend with RSS.
E-commerce […]

Register Your Website In Our Online Business Directory for Norwich, Norfolk and North Suffolk

Wednesday, December 27th, 2006

Yes, register now in our Online Business Directory.  While many others charge you for entry and a link to your website in their online business directory, we give it to you. 
You can also put your own choice of description for your business and request a new category if there is not an appropriate one for you […]

Why Use A Business Blog?

Tuesday, October 10th, 2006

The potential uses for a Business Blog are wide ranging and cover both external blogging as well as internal. The principles in both cases are the same and rely on a clear focus
External

Positioning you as an Expert
Niche Branding
Educational Marketing
Building a Network
Enhancing Reputation and Credibility
Controlling your Niche
Broadcasting News and Information
Developing a public face for the business
Broadcasting […]

Benefits Of Listing In Our Norwich, Norfolk and North Suffolk Free Business Directory

Tuesday, October 10th, 2006

Q. What is it?
A. The e-norwich.co.uk Business Directory is a detailed and categorised list of businesses. It also offers a search function so any visitor may enter keywords to find the goods and services desired.
Q. How will it help my business?
A. Many visitors view these pages each month, so a listing in the Directory is […]

e-norwich.co.uk providing free ecommerce information

Thursday, September 28th, 2006

Register on the e-norwich blog and receive a weekly tip about ecommerce. Our staff are world class, and have worked for a variety of FTSE 100 companies during the last 18 years. These tips are very specific and are sent to registered members. They may appear on the blog, but much later than we send them to […]

How Many Pages Are There In Your Sales Letter?

Thursday, September 28th, 2006

Do you know how many pages you must have in your sales letter? There must be only ONE continuous page, No Page 2, or [continue on next page] whatsoever. The reason for this is simple: you want to get your prospects to read your sales letter from top to bottom, keep their focus on your […]

Boost Your Online Sales With Long Tail Marketing

Thursday, September 28th, 2006

Years ago, when I first heard the phrase ‘Long Tail Marketing’ I did a double take and wondered what the heck the phrase was referring to? Little did I know then how important a factor it would play in the overall success of my online websites.
I first heard of Long Tail Marketing from Chris Knight […]

Does Your Sales Letter Make Sense?

Thursday, September 28th, 2006

The Internet marketing gurus have pronounced the traditional sales letter dead, buried it, held a wake and crowned its successor. The new generation of sales letter is long and detailed and contains personal anecdotes. For the potential customer this is good: they can learn what a program is about without submitting their email address to […]

Marketing Strategies Defined For Women

Wednesday, September 27th, 2006

If you sell anything online that a stereotypical woman would buy then chances are that seventy percent of your customers are either women or influenced by a woman. Women dominate shopping malls and retail outlets and the rate of woman becoming comfortable buying products online is growing. Most woman use the internet to find information […]

Auto Responders Create Profits

Wednesday, September 27th, 2006

Are you losing profits due to inconsistent and ineffective follow up?Following up with leads is more than just a process - it’s an art. In order to be effective, you need to design a follow up system, and stick to it, EVERY DAY! If you don’t follow up with your prospects consistently, INDIVIDUALLY, and in […]


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