The potential uses for a Business Blog are wide ranging and cover both external blogging as well as internal. The principles in both cases are the same and rely on a clear focus
External

Positioning you as an Expert
Niche Branding
Educational Marketing
Building a Network
Enhancing Reputation and Credibility
Controlling your Niche
Broadcasting News and Information
Developing a public face for the business
Broadcasting […]

Q. What is it?
A. The e-norwich.co.uk Business Directory is a detailed and categorised list of businesses. It also offers a search function so any visitor may enter keywords to find the goods and services desired.
Q. How will it help my business?
A. Many visitors view these pages each month, so a listing in the Directory is […]

Use an eCommerce Shopping cart as a catalog, rather than to close a sale.
Taking a Holiday Business with a catalog as an enticer as an example.
I advise that for maximum exposure you should have a number of products with specific names - like “Fiji self catering villa”, and “Majorca apartment”.  The trick is to call your […]